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Program Details
Old Dominion University

Marketing/Marketing Management, General (52.1401)
Bachelor's Degree
Enrollment, Awards, Wages, Debt, and Other Outcomes




Marketing Management
Program Status: Active/Approved to Enroll Students and Confer Degrees
Degree Title: BSBA
2010 CIP Code: 521401

Credit HoursProgram Offered
On-Campus:YesYes
Off-Campus:YesNo

Date Progam Approved to Confer Degrees:  Before SCHEV
Enrollments and Awards
Academic YearFall HeadcountAnnual FTEDegrees
2018-1914715391
2019-2017320393
2020-2125224889
2021-2223723683
2022-2325723081

Average time-to-completion in yearsAverage credits-to-completionAverage monthly earnings six months after graduation
5.54137$ 3,541

Average time-to-completion in years (transfer students)Average credits-to-completion (transfer students)
3.8386




The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.



Program Graduates by Domicile
YearIn-StateOut-of-StateTotal
2018-19801191
2019-20821193
2020-2181889
2021-2274983
2022-23711081
Five Year Summary38849437
Distribution by Gender and Race/Ethnicity within Five-year Totals,


YearForeign/ InternationalAfrican Am. or Black (NH)Am. Indian/ Native Am. (NH)Asian/ Pacific Islander (NH)HispanicWhite, Caucasian Am. (NH)Multi-Race (NH)Unknown/ Unreported (NH)Total
Sum of the Last 5 Years51161244374320716437



Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.





Post-Completion Wage Outcomes, Earnings in 2022
Graduation YearGrads (n)Grads w/Wages (n)25th PercentileMedian Wage75th Percentile
2011-12 (10 years)39850%$55,789$75,527$103,814
2013-14 (8 years)39749%$52,743$75,577$94,263
2016-17 (5 years)37751%$44,403$61,063$82,749
2018-19 (3 years)40654%$40,924$54,904$73,016
2020-21 (18 months)42459%$32,030$45,055$54,970



Student Debt of Graduates
 Export to Excel
Number of Borrowers and Known Debt at Graduation
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2013-14 to 2017-1823263.7%$ 15,535$ 25,000$ 27,983$ 33,071
2014-15 to 2018-1925465.5%$ 14,500$ 24,743$ 28,049$ 33,250
2015-16 to 2019-2026365.7%$ 14,234$ 24,500$ 28,715$ 36,000
2016-17 to 2020-2128268.6%$ 15,000$ 24,893$ 29,056$ 35,000
2017-18 to 2021-2228768.8%$ 15,000$ 24,700$ 29,058$ 35,000
Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.
Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2013-14 to 2017-1823263.7%$ 16,400$ 26,302$ 31,961$ 40,034
2014-15 to 2018-1925465.5%$ 15,589$ 26,000$ 32,240$ 41,000
2015-16 to 2019-2026365.7%$ 15,074$ 25,750$ 33,106$ 43,250
2016-17 to 2020-2128268.6%$ 16,241$ 26,000$ 34,468$ 43,833
2017-18 to 2021-2228768.8%$ 16,500$ 26,000$ 34,210$ 43,833


More Details on Enrollment History.


More Details on Degree Awards History.


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