Program Wage and Debt Outcomes by Institution home page

Program Details
Virginia Tech
Marketing/Marketing Management, General (52.1401)
Bachelor's Degree

Enrollment, Awards, Wages, Debt, and Other Outcomes

Marketing Management

Program Status: Active/Approved to Enroll Students and Confer Degrees

Degree Title: BSBUS

2010 CIP Code: 521401

	Credit Hours	Program Offered
On-Campus:	Yes	Yes
Off-Campus:	Yes	Yes

Date Progam Approved to Confer Degrees: Before SCHEV

Program authorized for distance learning

Enrollments and Awards
Academic Year	Fall Headcount	Annual FTE	Degrees
2018-19	509	555	198
2019-20	560	605	174
2020-21	652	701	231
2021-22	668	731	211
2022-23	773	816	257

Average time-to-completion in years	Average credits-to-completion	Average monthly earnings six months after graduation
4.02	126	$ 4,379

Average time-to-completion in years (transfer students)	Average credits-to-completion (transfer students)
2.85	91

The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.

Program Graduates by Domicile
Year	In-State	Out-of-State	Total
2018-19	158	40	198
2019-20	136	38	174
2020-21	164	67	231
2021-22	159	52	211
2022-23	193	64	257
Five Year Summary	810	261	1,071

Distribution by Gender and Race/Ethnicity within Five-year Totals,

Year	Foreign/ International	African Am. or Black (NH)	Am. Indian/ Native Am. (NH)	Asian/ Pacific Islander (NH)	Hispanic	White, Caucasian Am. (NH)	Multi-Race (NH)	Unknown/ Unreported (NH)	Total
Sum of the Last 5 Years	11	33	1	71	1,071	60	838	18	1,071

Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.

Post-Completion Wage Outcomes, Earnings in 2022
Graduation Year	Grads (n)	Grads w/Wages (n)	25th Percentile	Median Wage	75th Percentile
2011-12 (10 years)	1,169	33%	$72,329	$102,606	$146,013
2013-14 (8 years)	1,070	38%	$67,358	$97,143	$128,941
2016-17 (5 years)	926	38%	$59,749	$81,186	$105,941
2018-19 (3 years)	926	41%	$51,772	$70,163	$93,900
2020-21 (18 months)	962	47%	$43,187	$58,644	$72,958

Student Debt of Graduates

Number of Borrowers and Known Debt at Graduation
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2013-14 to 2017-18	376	44.3%	$ 17,250	$ 27,000	$ 27,966	$ 31,000
2014-15 to 2018-19	378	44.8%	$ 15,000	$ 27,000	$ 28,834	$ 32,200
2015-16 to 2019-20	369	43.8%	$ 15,000	$ 27,000	$ 29,217	$ 31,900
2016-17 to 2020-21	380	42.8%	$ 15,000	$ 27,000	$ 31,620	$ 35,726
2017-18 to 2021-22	396	42.4%	$ 15,000	$ 26,922	$ 33,461	$ 40,016

Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.

Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2013-14 to 2017-18	378	44.6%	$ 18,500	$ 28,000	$ 36,938	$ 47,870
2014-15 to 2018-19	379	44.9%	$ 15,500	$ 28,000	$ 37,920	$ 51,013
2015-16 to 2019-20	370	43.9%	$ 16,010	$ 28,000	$ 38,755	$ 51,013
2016-17 to 2020-21	380	42.8%	$ 17,500	$ 28,000	$ 41,568	$ 57,028
2017-18 to 2021-22	398	42.6%	$ 16,442	$ 28,219	$ 45,158	$ 66,785

More Details on Enrollment History.

More Details on Degree Awards History.