Program Wage and Debt Outcomes by Institution home page

Program Details
Virginia Commonwealth University
Marketing/Marketing Management, General (52.1401)
Bachelor's Degree

Enrollment, Awards, Wages, Debt, and Other Outcomes

Marketing

Program Status: Active/Approved to Enroll Students and Confer Degrees

Degree Title: BS

2010 CIP Code: 521401

	Credit Hours	Program Offered
On-Campus:	Yes	Yes
Off-Campus:	Yes	No

Date Progam Approved to Confer Degrees: Before SCHEV

This program can be completed solely via distance education.

Enrollments and Awards
Academic Year	Fall Headcount	Annual FTE	Degrees
2018-19	219	226	127
2019-20	215	230	111
2020-21	212	226	133
2021-22	230	244	124
2022-23	228	254	136

Average time-to-completion in years	Average credits-to-completion	Average monthly earnings six months after graduation
4.09	125	$ 3,856

Average time-to-completion in years (transfer students)	Average credits-to-completion (transfer students)
2.79	76

The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.

Program Graduates by Domicile
Year	In-State	Out-of-State	Total
2018-19	115	12	127
2019-20	105	6	111
2020-21	129	4	133
2021-22	119	5	124
2022-23	133	3	136
Five Year Summary	601	30	631

Distribution by Gender and Race/Ethnicity within Five-year Totals,

Year	Foreign/ International	African Am. or Black (NH)	Am. Indian/ Native Am. (NH)	Asian/ Pacific Islander (NH)	Hispanic	White, Caucasian Am. (NH)	Multi-Race (NH)	Unknown/ Unreported (NH)	Total
Sum of the Last 5 Years	12	118	4	88	631	68	287	8	631

Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.

Post-Completion Wage Outcomes, Earnings in 2022
Graduation Year	Grads (n)	Grads w/Wages (n)	25th Percentile	Median Wage	75th Percentile
2011-12 (10 years)	455	52%	$54,290	$76,981	$108,946
2013-14 (8 years)	544	47%	$51,568	$73,834	$99,700
2016-17 (5 years)	650	53%	$46,337	$61,835	$82,768
2018-19 (3 years)	719	59%	$40,840	$56,879	$71,493
2020-21 (18 months)	696	64%	$32,278	$44,557	$57,126

Student Debt of Graduates

Number of Borrowers and Known Debt at Graduation
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2013-14 to 2017-18	453	64.3%	$ 17,737	$ 27,000	$ 27,994	$ 34,857
2014-15 to 2018-19	467	65.3%	$ 16,750	$ 26,808	$ 27,868	$ 33,750
2015-16 to 2019-20	451	65.6%	$ 17,000	$ 26,000	$ 28,776	$ 33,500
2016-17 to 2020-21	448	64.8%	$ 17,467	$ 26,453	$ 29,671	$ 35,223
2017-18 to 2021-22	421	64.7%	$ 17,722	$ 27,000	$ 31,357	$ 37,940

Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.

Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2013-14 to 2017-18	453	64.3%	$ 18,750	$ 28,000	$ 33,212	$ 39,876
2014-15 to 2018-19	467	65.3%	$ 17,750	$ 27,011	$ 32,851	$ 40,044
2015-16 to 2019-20	451	65.6%	$ 18,750	$ 27,000	$ 34,133	$ 40,773
2016-17 to 2020-21	448	64.8%	$ 18,750	$ 27,000	$ 35,946	$ 45,156
2017-18 to 2021-22	421	64.7%	$ 19,500	$ 28,257	$ 37,909	$ 47,888

More Details on Enrollment History.

More Details on Degree Awards History.