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Program Details
Averett University

Marketing/Marketing Management, General (52.1401)
Bachelor's Degree
Enrollment, Awards, Wages, Debt, and Other Outcomes




Digital Marketing
Program Status: Active/Approved to Enroll Students and Confer Degrees
Degree Title: BAS
2010 CIP Code: 521401

Credit HoursProgram Offered
On-Campus:YesYes
Off-Campus:YesNo

Date Progam Approved to Confer Degrees:  Before SCHEV
Enrollments and Awards
Academic YearFall HeadcountAnnual FTEDegrees
2018-19595611
2019-20474711
2020-2155568
2021-22716515
2022-23636511

Average time-to-completion in yearsAverage credits-to-completionAverage monthly earnings six months after graduation
3.97123$ 2,549

Average time-to-completion in years (transfer students)Average credits-to-completion (transfer students)
3.9846




The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.



Program Graduates by Domicile
YearIn-StateOut-of-StateTotal
2018-195611
2019-203811
2020-21448
2021-2251015
2022-2311011
Five Year Summary282856
Distribution by Gender and Race/Ethnicity within Five-year Totals,


YearForeign/ InternationalAfrican Am. or Black (NH)Am. Indian/ Native Am. (NH)Asian/ Pacific Islander (NH)HispanicWhite, Caucasian Am. (NH)Multi-Race (NH)Unknown/ Unreported (NH)Total
Sum of the Last 5 Years13131156323056



Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.





Post-Completion Wage Outcomes, Earnings in 2022
Graduation YearGrads (n)Grads w/Wages (n)25th PercentileMedian Wage75th Percentile
2011-12 (10 years)1828%
2013-14 (8 years)2516%
2016-17 (5 years)3225%
2018-19 (3 years)3839%$44,737$51,621$71,425
2020-21 (18 months)7641%$30,826$58,627$83,443



Student Debt of Graduates
 Export to Excel
Number of Borrowers and Known Debt at Graduation
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2013-14 to 2017-181669.6%$ 21,313$ 27,000$ 32,149$ 44,727
2014-15 to 2018-191976.0%$ 21,750$ 27,000$ 29,779$ 42,500
2015-16 to 2019-202071.4%$ 25,000$ 27,125$ 31,380$ 39,225
2016-17 to 2020-211967.9%$ 25,000$ 27,000$ 29,163$ 32,500
2017-18 to 2021-222870.0%$ 23,125$ 27,125$ 28,732$ 33,672
Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.
Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2013-14 to 2017-181669.6%$ 26,000$ 52,480$ 51,531$ 65,032
2014-15 to 2018-191976.0%$ 27,000$ 64,525$ 59,618$ 76,619
2015-16 to 2019-202071.4%$ 39,588$ 64,763$ 63,786$ 84,330
2016-17 to 2020-211967.9%$ 32,500$ 62,384$ 62,001$ 92,040
2017-18 to 2021-222870.0%$ 23,738$ 44,814$ 51,221$ 66,953


More Details on Enrollment History.


More Details on Degree Awards History.


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