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Program Details
Averett University

Marketing/Marketing Management, General (52.1401)
Bachelor's Degree
Enrollment, Awards, Wages, Debt, and Other Outcomes




Digital Marketing
Program Status: Active/Approved to Enroll Students and Confer Degrees
Degree Title: BAS
2010 CIP Code: 521401

Credit HoursProgram Offered
On-Campus:YesYes
Off-Campus:YesNo

Date Progam Approved to Confer Degrees:  Before SCHEV
Enrollments and Awards
Academic YearFall HeadcountAnnual FTEDegrees
2019-20474711
2020-2155568
2021-22716515
2022-23636511
2024-25020

Average time-to-completion in yearsAverage credits-to-completionAverage monthly earnings six months after graduation

Average time-to-completion in years (transfer students)Average credits-to-completion (transfer students)




The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.



Program Graduates by Domicile
YearIn-StateOut-of-StateTotal
2020-21448
2021-2251015
2022-2311011
Five Year Summary201434
Distribution by Gender and Race/Ethnicity within Five-year Totals,


YearForeign/ InternationalAfrican Am. or Black (NH)Am. Indian/ Native Am. (NH)Asian/ Pacific Islander (NH)HispanicWhite, Caucasian Am. (NH)Multi-Race (NH)Unknown/ Unreported (NH)Total
Sum of the Last 5 Years590134215034



Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.





Post-Completion Wage Outcomes, Earnings in
Graduation YearGrads (n)Grads w/Wages (n)25th PercentileMedian Wage75th Percentile
2012-13 (10 years)240%
2014-15 (8 years)310%
2017-18 (5 years)330%
2019-20 (3 years)820%



Student Debt of Graduates
 Export to Excel
Number of Borrowers and Known Debt at Graduation
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2015-16 to 2019-202458.5%$ 25,000$ 27,000$ 31,837$ 39,225
2016-17 to 2020-212354.8%$ 25,000$ 27,000$ 30,486$ 33,000
2017-18 to 2021-223158.5%$ 23,250$ 27,250$ 29,530$ 34,843
2018-19 to 2022-233562.5%$ 23,250$ 28,000$ 32,472$ 38,101
2019-20 to 2023-243066.7%$ 23,250$ 29,875$ 33,675$ 40,329
Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.
Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2015-16 to 2019-202458.5%$ 29,750$ 63,455$ 60,175$ 72,762
2016-17 to 2020-212354.8%$ 32,500$ 62,384$ 61,402$ 88,127
2017-18 to 2021-223158.5%$ 24,226$ 45,998$ 52,239$ 70,092
2018-19 to 2022-233562.5%$ 26,000$ 43,630$ 49,708$ 68,905
2019-20 to 2023-243066.7%$ 26,000$ 39,215$ 45,225$ 56,644


More Details on Enrollment History.


More Details on Degree Awards History.


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