An Agency of the Commonwealth of Virginia
   SCHEV Home  >  Higher Ed Data  >    

Program Details
James Madison University

Marketing/Marketing Management, General (52.1401)
Bachelor's Degree
Enrollment, Awards, Wages, Debt, and Other Outcomes




Marketing
Program Status: Active/Approved to Enroll Students and Confer Degrees
Degree Title: BBA
2010 CIP Code: 521401

Credit HoursProgram Offered
On-Campus:YesYes
Off-Campus:YesNo

Date Progam Approved to Confer Degrees:  Before SCHEV
Enrollments and Awards
Academic YearFall HeadcountAnnual FTEDegrees
2017-18826790159
2018-19811798168
2019-20859827174
2020-21880886174
2021-221,017490189

Average time-to-completion in yearsAverage credits-to-completionAverage monthly earnings six months after graduation
$ 3,930

Average time-to-completion in years (transfer students)Average credits-to-completion (transfer students)




The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.



Program Graduates by Domicile
YearIn-StateOut-of-StateTotal
2017-188673159
2018-1910563168
2019-2011460174
2020-2110668174
2021-2212069189
Five Year Summary531333864
Distribution by Gender and Race/Ethnicity within Five-year Totals,


YearForeign/ InternationalAfrican Am. or Black (NH)Am. Indian/ Native Am. (NH)Asian/ Pacific Islander (NH)HispanicWhite, Caucasian Am. (NH)Multi-Race (NH)Unknown/ Unreported (NH)Total
Sum of the Last 5 Years29212248645868420864



Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.





Post-Completion Wage Outcomes
Graduation YearGrads (n)Grads w/Wages (n)25th PercentileMedian Wage75th Percentile
2009-10 (10 years)89632%$59,214$90,260$122,564
2011-12 (8 years)85033%$57,009$79,985$107,305
2014-15 (5 years)70742%$52,015$68,193$91,421
2016-17 (3 years)73744%$46,757$62,559$78,874
2018-19 (18 months)79047%$40,190$49,136$61,225



Student Debt of Graduates
 Export to Excel
Number of Borrowers and Known Debt at Graduation
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2012-13 to 2016-1733747.0%$ 12,536$ 22,842$ 25,264$ 28,724
2013-14 to 2017-1835447.9%$ 13,362$ 24,760$ 26,880$ 29,606
2014-15 to 2018-1936146.6%$ 13,362$ 24,983$ 27,718$ 30,214
2015-16 to 2019-2037345.8%$ 13,854$ 25,490$ 28,708$ 30,684
2016-17 to 2020-2138946.9%$ 14,844$ 25,711$ 30,246$ 33,720
Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.
Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2012-13 to 2016-1734448.0%$ 15,587$ 26,756$ 38,007$ 50,356
2013-14 to 2017-1836048.7%$ 17,154$ 27,717$ 41,423$ 56,407
2014-15 to 2018-1936747.4%$ 16,745$ 27,720$ 41,454$ 61,816
2015-16 to 2019-2038347.1%$ 16,326$ 28,650$ 42,471$ 64,428
2016-17 to 2020-2139848.0%$ 17,740$ 31,193$ 45,347$ 66,891


More Details on Enrollment History.


More Details on Degree Awards History.


Share this page!
SCHEV • 101 N. 14TH St., James Monroe Bldg. • Richmond, VA 23219
Follow @SCHEVResearch on Twitter