Program Wage and Debt Outcomes by Institution home page

Program Details
James Madison University
Marketing/Marketing Management, General (52.1401)
Bachelor's Degree

Enrollment, Awards, Wages, Debt, and Other Outcomes

Marketing

Program Status: Active/Approved to Enroll Students and Confer Degrees

Degree Title: BBA

2010 CIP Code: 521401

	Credit Hours	Program Offered
On-Campus:	Yes	Yes
Off-Campus:	Yes	No

Date Progam Approved to Confer Degrees: Before SCHEV

Enrollments and Awards
Academic Year	Fall Headcount	Annual FTE	Degrees
2018-19	811	798	168
2019-20	859	827	174
2020-21	880	886	174
2021-22	1,018	958	189
2022-23	986	921	170

Average time-to-completion in years	Average credits-to-completion	Average monthly earnings six months after graduation
4.12	124	$ 4,482

Average time-to-completion in years (transfer students)	Average credits-to-completion (transfer students)
2.93	82

The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.

Program Graduates by Domicile
Year	In-State	Out-of-State	Total
2018-19	105	63	168
2019-20	114	60	174
2020-21	106	68	174
2021-22	120	69	189
2022-23	121	49	170
Five Year Summary	566	309	875

Distribution by Gender and Race/Ethnicity within Five-year Totals,

Year	Foreign/ International	African Am. or Black (NH)	Am. Indian/ Native Am. (NH)	Asian/ Pacific Islander (NH)	Hispanic	White, Caucasian Am. (NH)	Multi-Race (NH)	Unknown/ Unreported (NH)	Total
Sum of the Last 5 Years	25	17	2	25	875	52	710	15	875

Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.

Post-Completion Wage Outcomes, Earnings in 2022
Graduation Year	Grads (n)	Grads w/Wages (n)	25th Percentile	Median Wage	75th Percentile
2011-12 (10 years)	850	33%	$69,976	$110,229	$146,861
2013-14 (8 years)	725	35%	$73,080	$94,557	$133,591
2016-17 (5 years)	737	39%	$58,982	$83,129	$110,482
2018-19 (3 years)	790	44%	$52,597	$73,810	$91,844
2020-21 (18 months)	837	49%	$45,398	$57,015	$70,783

Student Debt of Graduates

Number of Borrowers and Known Debt at Graduation
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2013-14 to 2017-18	354	47.9%	$ 13,362	$ 24,760	$ 26,880	$ 29,606
2014-15 to 2018-19	361	46.6%	$ 13,362	$ 24,983	$ 27,718	$ 30,214
2015-16 to 2019-20	373	45.8%	$ 13,854	$ 25,490	$ 28,708	$ 30,684
2016-17 to 2020-21	389	46.9%	$ 14,844	$ 25,711	$ 30,246	$ 33,720
2017-18 to 2021-22	397	46.4%	$ 14,908	$ 24,983	$ 32,362	$ 34,039

Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.

Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2013-14 to 2017-18	360	48.7%	$ 17,154	$ 27,717	$ 41,423	$ 56,407
2014-15 to 2018-19	367	47.4%	$ 16,745	$ 27,720	$ 41,454	$ 61,816
2015-16 to 2019-20	383	47.1%	$ 16,326	$ 28,650	$ 42,471	$ 64,428
2016-17 to 2020-21	398	48.0%	$ 17,740	$ 31,193	$ 45,347	$ 66,891
2017-18 to 2021-22	409	47.8%	$ 17,565	$ 31,731	$ 48,647	$ 75,872

More Details on Enrollment History.

More Details on Degree Awards History.