Program Wage and Debt Outcomes by Institution home page

Program Details
James Madison University
Marketing/Marketing Management, General (52.1401)
Bachelor's Degree

Enrollment, Awards, Wages, Debt, and Other Outcomes

Marketing

Program Status: Active/Approved to Enroll Students and Confer Degrees

Degree Title: BBA

2010 CIP Code: 521401

	Credit Hours	Program Offered
On-Campus:	Yes	Yes
Off-Campus:	Yes	No

Date Progam Approved to Confer Degrees: Before SCHEV

Enrollments and Awards
Academic Year	Fall Headcount	Annual FTE	Degrees
2020-21	880	886	174
2021-22	1,018	958	189
2022-23	986	921	170
2023-24	996	959	168
2024-25	1,046	999	144

Average time-to-completion in years	Average credits-to-completion	Average monthly earnings six months after graduation

Average time-to-completion in years (transfer students)	Average credits-to-completion (transfer students)

The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.

Program Graduates by Domicile
Year	In-State	Out-of-State	Total
2020-21	106	68	174
2021-22	120	69	189
2022-23	121	49	170
2023-24	116	52	168
2024-25	103	41	144
Five Year Summary	566	279	845

Distribution by Gender and Race/Ethnicity within Five-year Totals,

Year	Foreign/ International	African Am. or Black (NH)	Am. Indian/ Native Am. (NH)	Asian/ Pacific Islander (NH)	Hispanic	White, Caucasian Am. (NH)	Multi-Race (NH)	Unknown/ Unreported (NH)	Total
Sum of the Last 5 Years	9	17	1	35	845	53	699	8	845

Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.

Post-Completion Wage Outcomes, Earnings in
Graduation Year	Grads (n)	Grads w/Wages (n)
2012-13 (10 years)	793	0%
2014-15 (8 years)	707	0%
2017-18 (5 years)	755	0%
2019-20 (3 years)	1,656	0%

Student Debt of Graduates

Number of Borrowers and Known Debt at Graduation
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2015-16 to 2019-20	382	46.1%	$ 13,854	$ 25,456	$ 28,638	$ 30,684
2016-17 to 2020-21	395	47.2%	$ 14,842	$ 25,490	$ 30,081	$ 33,017
2017-18 to 2021-22	404	46.8%	$ 14,876	$ 24,864	$ 32,157	$ 33,369
2018-19 to 2022-23	388	44.3%	$ 13,855	$ 24,743	$ 32,739	$ 35,200
2019-20 to 2023-24	378	43.2%	$ 13,854	$ 24,740	$ 32,091	$ 34,039

Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.

Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2015-16 to 2019-20	392	47.3%	$ 16,452	$ 28,675	$ 42,241	$ 62,710
2016-17 to 2020-21	404	48.3%	$ 17,653	$ 30,871	$ 45,059	$ 66,598
2017-18 to 2021-22	416	48.1%	$ 17,442	$ 31,446	$ 48,529	$ 74,793
2018-19 to 2022-23	402	45.9%	$ 16,931	$ 30,840	$ 49,051	$ 77,204
2019-20 to 2023-24	393	44.9%	$ 16,931	$ 28,567	$ 48,640	$ 76,842

More Details on Enrollment History.

More Details on Degree Awards History.