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Program Details
Radford University

Marketing/Marketing Management, General (52.1401)
Bachelor's Degree
Enrollment, Awards, Wages, Debt, and Other Outcomes




Marketing
Program Status: Active/Approved to Enroll Students and Confer Degrees
Degree Title: BBA
2010 CIP Code: 521401

Credit HoursProgram Offered
On-Campus:YesYes
Off-Campus:YesNo

Date Progam Approved to Confer Degrees:  09/1988
Enrollments and Awards
Academic YearFall HeadcountAnnual FTEDegrees
2019-2025525977
2020-2123223656
2021-2222823669
2022-2322122563
2023-2420421744

Average time-to-completion in yearsAverage credits-to-completionAverage monthly earnings six months after graduation
4.28132$ 4,201

Average time-to-completion in years (transfer students)Average credits-to-completion (transfer students)
2.8282




The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.



Program Graduates by Domicile
YearIn-StateOut-of-StateTotal
2018-19938101
2019-2073477
2020-2152456
2021-22581169
2022-2360363
Five Year Summary33630366
Distribution by Gender and Race/Ethnicity within Five-year Totals,


YearForeign/ InternationalAfrican Am. or Black (NH)Am. Indian/ Native Am. (NH)Asian/ Pacific Islander (NH)HispanicWhite, Caucasian Am. (NH)Multi-Race (NH)Unknown/ Unreported (NH)Total
Sum of the Last 5 Years633143662526912366



Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.





Post-Completion Wage Outcomes, Earnings in 2022
Graduation YearGrads (n)Grads w/Wages (n)25th PercentileMedian Wage75th Percentile
2011-12 (10 years)57053%$54,402$81,495$122,103
2013-14 (8 years)51455%$55,412$78,622$108,420
2016-17 (5 years)52861%$50,464$65,885$87,405
2018-19 (3 years)54265%$44,416$58,889$72,946
2020-21 (18 months)46266%$33,465$46,052$58,845



Student Debt of Graduates
 Export to Excel
Number of Borrowers and Known Debt at Graduation
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2013-14 to 2017-1829662.2%$ 16,567$ 26,043$ 27,429$ 32,813
2014-15 to 2018-1931064.4%$ 17,566$ 26,717$ 28,879$ 34,456
2015-16 to 2019-2030865.7%$ 19,300$ 26,718$ 29,886$ 35,629
2016-17 to 2020-2127366.1%$ 19,294$ 26,573$ 29,636$ 34,676
2017-18 to 2021-2222964.9%$ 19,300$ 26,573$ 29,798$ 35,632
Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.
Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2013-14 to 2017-1829762.4%$ 17,000$ 26,724$ 32,897$ 42,730
2014-15 to 2018-1931164.7%$ 19,302$ 28,802$ 35,378$ 47,773
2015-16 to 2019-2030965.9%$ 20,286$ 30,186$ 36,682$ 49,447
2016-17 to 2020-2127466.3%$ 20,186$ 29,566$ 36,459$ 47,415
2017-18 to 2021-2222964.9%$ 20,566$ 29,439$ 36,631$ 47,347


More Details on Enrollment History.


More Details on Degree Awards History.


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