Program Wage and Debt Outcomes by Institution home page

Program Details
Radford University
Marketing/Marketing Management, General (52.1401)
Bachelor's Degree

Enrollment, Awards, Wages, Debt, and Other Outcomes

Marketing

Program Status: Active/Approved to Enroll Students and Confer Degrees

Degree Title: BBA

2010 CIP Code: 521401

	Credit Hours	Program Offered
On-Campus:	Yes	Yes
Off-Campus:	Yes	No

Date Progam Approved to Confer Degrees: 09/1988

Enrollments and Awards
Academic Year	Fall Headcount	Annual FTE	Degrees
2020-21	232	236	56
2021-22	228	236	69
2022-23	221	225	63
2023-24	204	217	44
2024-25	206	214	50

Average time-to-completion in years	Average credits-to-completion	Average monthly earnings six months after graduation

Average time-to-completion in years (transfer students)	Average credits-to-completion (transfer students)

The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.

Program Graduates by Domicile
Year	In-State	Out-of-State	Total
2020-21	52	4	56
2021-22	58	11	69
2022-23	60	3	63
2023-24	42	2	44
2024-25	46	4	50
Five Year Summary	258	24	282

Distribution by Gender and Race/Ethnicity within Five-year Totals,

Year	Foreign/ International	African Am. or Black (NH)	Am. Indian/ Native Am. (NH)	Asian/ Pacific Islander (NH)	Hispanic	White, Caucasian Am. (NH)	Multi-Race (NH)	Unknown/ Unreported (NH)	Total
Sum of the Last 5 Years	4	29	0	6	282	28	197	11	282

Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.

Post-Completion Wage Outcomes, Earnings in
Graduation Year	Grads (n)	Grads w/Wages (n)
2012-13 (10 years)	513	0%
2014-15 (8 years)	493	0%
2017-18 (5 years)	538	0%
2019-20 (3 years)	1,044	0%

Student Debt of Graduates

Number of Borrowers and Known Debt at Graduation
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2015-16 to 2019-20	345	66.1%	$ 19,296	$ 26,716	$ 29,281	$ 34,456
2016-17 to 2020-21	307	66.5%	$ 19,000	$ 26,474	$ 29,393	$ 34,472
2017-18 to 2021-22	260	64.5%	$ 19,295	$ 26,225	$ 29,395	$ 35,631
2018-19 to 2022-23	238	65.0%	$ 19,296	$ 26,717	$ 30,609	$ 37,844
2019-20 to 2023-24	204	66.0%	$ 15,143	$ 25,730	$ 29,018	$ 35,691

Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.

Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2015-16 to 2019-20	346	66.3%	$ 20,284	$ 29,816	$ 36,733	$ 49,784
2016-17 to 2020-21	308	66.7%	$ 19,990	$ 30,208	$ 37,058	$ 48,404
2017-18 to 2021-22	260	64.5%	$ 20,285	$ 29,958	$ 37,090	$ 47,571
2018-19 to 2022-23	238	65.0%	$ 21,798	$ 30,342	$ 37,886	$ 49,034
2019-20 to 2023-24	204	66.0%	$ 18,211	$ 28,701	$ 36,411	$ 47,418

More Details on Enrollment History.

More Details on Degree Awards History.