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Program Details
Virginia Commonwealth University

Marketing/Marketing Management, General (52.1401)
Bachelor's Degree
Enrollment, Awards, Wages, Debt, and Other Outcomes




Marketing
Program Status: Active/Approved to Enroll Students and Confer Degrees
Degree Title: BS
2010 CIP Code: 521401

Credit HoursProgram Offered
On-Campus:YesYes
Off-Campus:YesNo

Date Progam Approved to Confer Degrees:  Before SCHEV
This program can be completed solely via distance education.
Enrollments and Awards
Academic YearFall HeadcountAnnual FTEDegrees
2019-20215230111
2020-21212226133
2021-22230244124
2022-23228254136
2023-24254277153

Average time-to-completion in yearsAverage credits-to-completionAverage monthly earnings six months after graduation
4.14123

Average time-to-completion in years (transfer students)Average credits-to-completion (transfer students)
2.6076




The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.



Program Graduates by Domicile
YearIn-StateOut-of-StateTotal
2019-201056111
2020-211294133
2021-221195124
2022-231333136
2023-241467153
Five Year Summary63225657
Distribution by Gender and Race/Ethnicity within Five-year Totals,


YearForeign/ InternationalAfrican Am. or Black (NH)Am. Indian/ Native Am. (NH)Asian/ Pacific Islander (NH)HispanicWhite, Caucasian Am. (NH)Multi-Race (NH)Unknown/ Unreported (NH)Total
Sum of the Last 5 Years131225776577029912657



Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.





Post-Completion Wage Outcomes, Earnings in
Graduation YearGrads (n)Grads w/Wages (n)25th PercentileMedian Wage75th Percentile
2012-13 (10 years)4980%
2014-15 (8 years)5840%
2017-18 (5 years)7070%
2019-20 (3 years)1,3840%



Student Debt of Graduates
 Export to Excel
Number of Borrowers and Known Debt at Graduation
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2015-16 to 2019-2045165.6%$ 17,000$ 26,000$ 28,776$ 33,500
2016-17 to 2020-2144864.8%$ 17,467$ 26,453$ 29,671$ 35,223
2017-18 to 2021-2242164.7%$ 17,722$ 27,000$ 31,357$ 37,940
2018-19 to 2022-2338761.8%$ 17,500$ 26,950$ 31,624$ 38,892
Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.
Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
Borrowers (n)Borrowers (%)25th PercentileMedianMean75th Percentile
2015-16 to 2019-2045165.6%$ 18,750$ 27,000$ 34,133$ 40,773
2016-17 to 2020-2144864.8%$ 18,750$ 27,000$ 35,946$ 45,156
2017-18 to 2021-2242164.7%$ 19,500$ 28,257$ 37,909$ 47,888
2018-19 to 2022-2338761.8%$ 19,500$ 27,744$ 38,294$ 49,197


More Details on Enrollment History.


More Details on Degree Awards History.


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