Program Wage and Debt Outcomes by Institution home page

Program Details
Virginia Commonwealth University
Marketing/Marketing Management, General (52.1401)
Bachelor's Degree

Enrollment, Awards, Wages, Debt, and Other Outcomes

Marketing

Program Status: Active/Approved to Enroll Students and Confer Degrees

Degree Title: BS

2010 CIP Code: 521401

	Credit Hours	Program Offered
On-Campus:	Yes	Yes
Off-Campus:	Yes	No

Date Progam Approved to Confer Degrees: Before SCHEV

This program can be completed solely via distance education.

Enrollments and Awards
Academic Year	Fall Headcount	Annual FTE	Degrees
2019-20	215	230	111
2020-21	212	226	133
2021-22	230	244	124
2022-23	228	254	136
2023-24	254	277	153

Average time-to-completion in years	Average credits-to-completion	Average monthly earnings six months after graduation
4.14	123

Average time-to-completion in years (transfer students)	Average credits-to-completion (transfer students)
2.60	76

The table to the right provides the degree award history of each the last five years, disaggregated by state residency. This breakout may may help explain why a relatively low percentage of program completers may appear to be working in Virginia.

Program Graduates by Domicile
Year	In-State	Out-of-State	Total
2019-20	105	6	111
2020-21	129	4	133
2021-22	119	5	124
2022-23	133	3	136
2023-24	146	7	153
Five Year Summary	632	25	657

Distribution by Gender and Race/Ethnicity within Five-year Totals,

Year	Foreign/ International	African Am. or Black (NH)	Am. Indian/ Native Am. (NH)	Asian/ Pacific Islander (NH)	Hispanic	White, Caucasian Am. (NH)	Multi-Race (NH)	Unknown/ Unreported (NH)	Total
Sum of the Last 5 Years	13	122	5	77	657	70	299	12	657

Wages Earned in 2020

The table below shows the wage data for the select program and places it in the context of all wages at the same degree level of this institution by graduates with at least three (3) quarters of employment.

Post-Completion Wage Outcomes, Earnings in
Graduation Year	Grads (n)	Grads w/Wages (n)
2012-13 (10 years)	498	0%
2014-15 (8 years)	584	0%
2017-18 (5 years)	707	0%
2019-20 (3 years)	1,384	0%

Student Debt of Graduates

Number of Borrowers and Known Debt at Graduation
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2015-16 to 2019-20	451	65.6%	$ 17,000	$ 26,000	$ 28,776	$ 33,500
2016-17 to 2020-21	448	64.8%	$ 17,467	$ 26,453	$ 29,671	$ 35,223
2017-18 to 2021-22	421	64.7%	$ 17,722	$ 27,000	$ 31,357	$ 37,940
2018-19 to 2022-23	387	61.8%	$ 17,500	$ 26,950	$ 31,624	$ 38,892

Note: Student borrowing at graduation, excludes PLUS loans, in five-year rollups. Includes all known institutionally-processed borrowing occuring at all public and nonprofit institutions in Virginia. Debt accrued outside Virginia in prior postsecondary activity is not available.

Number of Borrowers and Known Debt at Graduation, Including Parent-PLUS and Grad-PLUS
	Borrowers (n)	Borrowers (%)	25th Percentile	Median	Mean	75th Percentile
2015-16 to 2019-20	451	65.6%	$ 18,750	$ 27,000	$ 34,133	$ 40,773
2016-17 to 2020-21	448	64.8%	$ 18,750	$ 27,000	$ 35,946	$ 45,156
2017-18 to 2021-22	421	64.7%	$ 19,500	$ 28,257	$ 37,909	$ 47,888
2018-19 to 2022-23	387	61.8%	$ 19,500	$ 27,744	$ 38,294	$ 49,197

More Details on Enrollment History.

More Details on Degree Awards History.